F10 Hospitality was founded by Palm Springs native Tara Lazar. F10 began in 2008 with the Michelin-marked brunch haven Cheeky's followed by a unique array of restaurants, bars, and a boutique hotel, located in Palm Springs, Oceanside, and Cabazon. With more projects on the horizon. F10 is the leading hospitality group in the Coachella Valley and beyond.
Birba
Birba Palm Springs, ESTD. 2011
Located in the Uptown Design District.
Approx. 2 hrs. from L.A., 2 hrs. from San Diego, and 20 mins from Cabazon.
Birba Cabazon, ESTD. 2024
Located at Outlets in Cabazon, CA.
Approx. 1.5 hrs. from L.A., 2 hrs. from San Diego, and 20 mins. from Palm Springs
